When Ini Ebong, Deputy Managing Director of First Bank PLC, stood on a stage in Abidjan during the Africa Financial Industry SummitAbidjan, Côte d’Ivoire, he announced a four‑country expansion that could reshape the bank’s regional footprint. The plan targets Ethiopia, Angola, Cameroon and Côte d’Ivoire – markets the Lagos‑headquartered lender says are poised for a banking boom reminiscent of the early‑2000s wave.
Across the continent, regulators have started loosening the reins that kept foreign banks out for decades. Ethiopia’s parliament, for example, passed a liberalisation law in December 2024 that allows foreign banks to set up locally incorporated subsidiaries – albeit with a 49 % cap on foreign ownership. The move follows a year‑long push led by Mamo Mihretu, Governor of the National Bank of Ethiopia, who told the AFIS panel that the country was "finally opening up" after a half‑century of state‑dominated finance.
Other nations – Angola, Cameroon and Côte d’Ivoire – have already opened their markets to foreign capital, but they still lack a major Nigerian player. That vacuum creates an opening for First Bank, which already operates a modest network in West Africa.
During a panel discussion titled "Future of African Banking," Deputy Managing Director Ini Ebong said, "We see large banking pools emerging in Ethiopia and Angola, and a clear market opportunity in francophone West Africa. The timing is right to take part in the growth phase we’re witnessing." He added that the bank’s internal analysis compares the present climate to the wave of entry that hit Kenya, Ghana and Nigeria in the early 2000s.
The announcement was quickly picked up by regional outlets such as The Africa Report and Punch, confirming that the bank intends to file applications for subsidiaries in Addis Ababa, Luanda, Yaoundé and Abidjan within the next 12 months.
Ethiopia’s new law mandates that any foreign bank must partner with a local entity that holds at least 51 % of the share capital. For First Bank, that means finding an Ethiopian partner – a process that could take several months of due diligence. The central bank’s own guidelines, released in January 2025, require foreign entrants to meet capital adequacy ratios that are stricter than those for domestic banks.
Despite the ownership ceiling, analysts argue that the upside outweighs the restriction. With a population of roughly 126 million and a banking penetration of just 25 %, there’s a massive untapped customer base. Moreover, the Ethiopian diaspora in Nigeria could serve as an early client pipeline.
Each country also aligns with First Bank’s “regional integration” strategy, which aims to offer seamless cross‑border payment solutions for corporates operating across the continent.
Financial analyst Aisha Bello of Lagos‑based firm AfricInvest noted, "If First Bank can secure the requisite local partners, it could capture up to 5 % of Ethiopia’s retail deposits within five years – a sizable slice given the market’s infancy."
Conversely, the International Monetary Fund’s regional officer warned that "regulatory uncertainty, especially around ownership caps, could slow down the rollout and increase compliance costs for newcomers."
For the bank’s shareholders, the move could translate into revenue diversification. First Bank posted a net profit of ₦165 billion ($420 million) in 2023, but earnings are heavily weighted toward the Nigerian market. Expanding abroad could hedge against domestic economic volatility.
First Bank has outlined a three‑phase timeline:
The bank said it will monitor each jurisdiction’s approval process closely and may adjust timelines if political or economic shifts arise.
The new law already invited several regional banks, but a major Nigerian player will raise the competitive bar, likely accelerating product innovation and driving down loan rates for consumers.
First Bank must find trustworthy Ethiopian partners willing to hold a majority stake, which can be time‑consuming and may dilute control over governance and profit sharing.
Angola’s oil‑driven economy and recent currency reforms have opened doors for foreign banks to finance infrastructure projects and support the growing private sector.
If regulatory approvals proceed smoothly, the bank aims to launch pilot branches by late 2025, with full‑service offerings rolling out throughout 2026.
It underscores a growing confidence among Nigerian banks to compete regionally, potentially prompting peers to pursue similar cross‑border strategies.
Your moral sermon overlooks the deeper currents that drive capital flows, and that’s a naïve take. The reality is that banks like First Bank are simply following the incentives engineered by multinational investors, who prize returns over rhetoric. Sure, the “colonial” metaphor is catchy, but it deflects from the fact that the local elite actually benefit from the influx of foreign expertise. Definately, the narrative should account for the agency of African entrepreneurs who are eager to partner with established institutions. Anything less is intellectual laziness.
Behind every headline about African growth, there’s a hidden playbook written by shadowy financiers who manipulate regulatory changes to carve out sovereign wealth. The liberalisation law in Ethiopia looks like progress, yet it could be a backdoor for a consortium of offshore investors to siphon resources. One can’t help but wonder whether the “regional integration” agenda is a smokescreen for a coordinated effort to control cross‑border payment rails. The timing aligns suspiciously with the latest data‑leak revelations about offshore banking networks. Thus, the expansion may be less about serving customers and more about securing a strategic foothold for a covert financial empire.
It’s exciting to see a Nigerian institution look outward, especially when it promises to bring competition and digital innovation to markets that need it. The phased rollout gives the bank room to learn from each jurisdiction, which should help avoid costly missteps. I’m hopeful that the focus on SMEs and diaspora clients will create real value for everyday people. If First Bank can partner with trustworthy local firms, the synergy could boost financial inclusion across the region. Let’s keep an eye on how the partnership process unfolds.
Ah, the grand tour of finance-another circus, another ringmaster, and the audience is forever hungry for applause. First Bank waltzes onto the stage with a glossy PowerPoint, but beneath the sparkle lies the same old act: profit‑first, locals‑second. One must ask whether the “regional integration” chant is just a catchy chorus for a deeper, profit‑driven symphony. The reality? Most of the promised “innovation” will likely be a repackaged version of existing services, sold at a premium to a market that’s already cash‑strapped. So, enjoy the show, but keep your wallets closed.
First Bank’s capital allocation of $120 million aligns with the average entry cost for West African subsidiaries, covering licensing, infrastructure, and initial staffing. This budget should be sufficient to establish a modest branch network while piloting digital platforms. 📈
In accordance with the regulatory frameworks outlined, the bank’s phased approach appears judicious. By allocating research and partner identification to Q1‑Q2 2025, the institution mitigates undue exposure before securing compliant local alliances. Subsequent capital injections in Q3 will satisfy both domestic and host‑nation prudential requirements. The final launch phase, slated for late 2025‑2026, provides ample time to integrate cross‑border payment solutions. Such methodical progression reflects a prudent risk‑management philosophy.
I’m hopeful this will bring more competition for consumers.
How can we ignore the human cost when banks chase profit? 🤔💸
First Bank’s expansion into Ethiopia, Angola, Cameroon, and Côte d’Ivoire represents a strategic pivot that could reshape the financial landscape of the continent. From a macroeconomic perspective, injecting $120 million of capital into these markets will increase liquidity, which is essential for fostering credit growth. The new subsidiaries will likely introduce more diversified product suites, including mobile money and SME lending platforms. Such offerings can bridge the current gap where only about 25 % of the Ethiopian population has formal bank accounts. Furthermore, competition among banks tends to drive down loan interest rates, benefitting borrowers across income levels. The partnership requirement in Ethiopia, with a 51 % local ownership cap, ensures that native stakeholders retain majority control, potentially aligning the bank’s incentives with national development goals. In Angola, the recent currency reforms create a more stable environment for foreign banks to operate, reducing exchange‑rate volatility risk. Cameroon’s dual legal system offers flexibility, allowing First Bank to tailor its corporate governance structures to local norms. Côte d’Ivoire already hosts a modest First Bank presence, providing a foothold that can be leveraged for regional integration. Cross‑border payment solutions, once implemented, will facilitate smoother trade for businesses operating across West and Central Africa. Moreover, integrating diaspora networks-particularly the sizable Ethiopian community in Nigeria-could accelerate customer acquisition for the new subsidiaries. Regulatory compliance, however, remains a pivotal challenge; meeting stricter capital adequacy ratios will require robust internal risk frameworks. The bank’s three‑phase timeline reflects an awareness of these hurdles, allocating time for due diligence and partner vetting. If executed effectively, the expansion could boost First Bank’s earnings diversification, mitigating reliance on the volatile Nigerian market. Overall, the initiative has the potential to catalyze financial inclusion and economic growth across the targeted nations.
From an American perspective, the encroachment of Nigerian capital into sovereign markets raises red flags concerning economic nationalism and strategic resource control. The prospect of a foreign bank wielding influence over domestic credit allocation is unsettling, especially when the host nations are still solidifying their regulatory independence. Such moves could inadvertently erode local monetary policy flexibility. It is incumbent upon policymakers to scrutinize the long‑term implications of granting market access to external entities. Failure to do so may compromise national financial stability.
The asset‑liability management matrix will need to accommodate cross‑border liquidity corridors, ensuring that intra‑group funding does not breach host‑country reserve requirements. Furthermore, Basel‑III compliance must be calibrated to account for differing risk‑weight frameworks across the four jurisdictions, which could affect the bank’s capital allocation efficiency.
Bank expansions rarely consider the grassroots reality.
Africa’s banking renaissance is as much about cultural exchange as it is about capital. When institutions embed themselves within local contexts, they inherit traditions of communal savings and trust‑based lending. Respecting these practices can foster authentic relationships that go beyond transactional ties. Conversely, ignoring cultural nuances often leads to mistrust and low adoption rates. Therefore, First Bank would do well to engage local thought‑leaders and adapt its services to reflect regional values.
Let’s view this as a partnership opportunity 😊.
While the press release paints a glossy picture of expansion, a deeper dive reveals a complex tapestry of regulatory tightropes and market dynamics. The 49 % foreign‑ownership ceiling in Ethiopia, for instance, imposes a governance structure that may dilute strategic decision‑making authority. Moreover, Angola’s oil‑dependent economy introduces cyclicality that could affect loan performance during commodity price downturns. Cameroon’s legal bifurcation necessitates dual compliance frameworks, potentially inflating operational costs. Côte d’Ivoire’s francophone market, albeit familiar, still presents language‑specific consumer education challenges. Nevertheless, the phased rollout-research, filing, launch-suggests a measured approach that balances ambition with prudence. If First Bank can secure robust local partners, the venture may indeed capture meaningful market share while bolstering regional financial integration.
The cost‑benefit analysis appears favorable.
Sounds like a brain‑dead PowerPoint.
While brevity has its virtues, dismissing a comprehensive strategic brief as “brain‑dead” undermines constructive discourse and overlooks the nuanced risk assessments embedded within. A more measured critique would acknowledge the substantive regulatory challenges while offering actionable suggestions for mitigation.
In the grand theater of African finance, the drama of expansion often eclipses the quiet, steady work of building trust with everyday people-let’s hope the spotlight eventually shines on genuine service rather than just another headline.
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Daisy Pimentel
October 14, 2025 at 01:01
When a bank decides to spread its roots across fragile economies, the moral calculus shifts dramatically. The pursuit of profit cannot eclipse the duty to protect vulnerable customers who have historically been left without basic financial services. Moreover, leveraging foreign capital to dominate local markets runs the risk of repeating colonial patterns under a modern guise. It’s imperative that First Bank embeds social responsibility into every branch it opens, not just touts growth metrics. Otherwise, the expansion becomes another story of exploitation dressed as development.